Our Process
Designing brands with depth by turning research into worlds your audience won’t want to leave.
Step 01
We ask questions.
We start each of our projects by getting to know you, your brand, and your ideal customer. Through our custom workshop, we ask questions that begin to shape the true personality of your brand, and what sets it apart.
Step 02
We collect artifacts.
We conduct in-depth, academically informed research. That means digging through the archives to find historical parallels & analyzing market data to find the right approach. This allows us to solve complex challenges with critical thought, strategy, and intention rather than prescribed, trend-based aesthetics.
Step 03
We map the journey.
We translate in-depth research into a foundational framework that maps the core of your brand, from logic to lore. Guided by this blueprint, we begin to design an entire world around your identity.
Step 04
We build the world.
A brand is never just a logo; it’s a living, breathing ecosystem. We build robust, scalable frameworks where every touchpoint has a thesis. Nothing exists without reason. We ensure your visual identity operates flawlessly as a unified, logical system, meticulously engineered to scale alongside your company.
Our Philosophy 0
Culturally relevant, historically accurate.
Tenet 1
Design for the future by understanding the past.
Modern brands are more than just a logo — they're living, breathing ecosystems. We view branding as a chance to build a world around your brand. In order to create robust frameworks, we reject trends and instead use academically-informed research to design identities rooted in history and your vision of the future.
Tenet 2
Prioritize the archive over the algorithm.
Design without research is meaningless. Before each project, we conduct in-depth, academically informed research. That means digging through the archives to find historical parallels & analyzing market data to find the right approach. This allows us to solve complex challenges with critical thought, strategy, and intention rather than prescribed, trend-based aesthetics.
Tenet 3
Go down rabbit holes. Follow the magic.
We never put our clients in prescribed, trend-based boxes or deliver work that looks like everything else on the market. Our approach actively rejects this; we believe every brand requires a world of their own. Allowing the necessary time for concepts to evolve into their most powerful iteration is the prerequisite for brilliant, lasting solutions.
Mimieux by Becca Smith ©2026