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Arc Music Festival

Apparel Collection, Brand Development

Year

2023

Designer

Becca Smith, Mimieux

Creative Direction

Direction

Kieran Hush, Foster

Industry

Music, Festivals

Status

Complete

Celebrating Chicago as the birth place of House Music, ARC brings the global scene back home to it's origins once every August. We collaborated with them to create a collection of merchandise inspired by the vintage rave scene, channeling Y2K motifs and 00s interpretations of techno. We were able to redo their logo, and chose to simplify it in order to have a lot of freedom with the graphic treatments.

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Arc Music Festival

Apparel Collection, Brand Development

Mimieux by Becca Smith ©2026